Disposition Advisory
How to Sell a $10M+ Commercial Property in the Bay Area
Direct answer: Selling a Bay Area commercial property above $10M is a disciplined process, not a listing: underwrite to defensible truth, price a range with the downside protected, target the right buyer pool by asset type, run a confidential and transparent process, and prepare diligence cleanly to minimize re-trade risk. The first decision is often whether to sell at all versus recapitalize or hold.
How the process runs
1. Decide whether to sell now. For owners facing a maturity or a value-creation opportunity, the right move is sometimes a recapitalization or a 12–18-month preparation campaign first. See the debt-maturity framework.
2. Choose the buyer pool. Trophy core, opportunistic value-add, tech-occupant, or family office — each asset fits one or two, and the process is built for them.
3. Build the marketing package. Depth calibrated to the buyer pool: full credit and expense analysis for core buyers, explicit value-add modeling for opportunistic capital.
4. Run a disciplined process. Curated or broad outreach per asset, audit-logged data room, transparent negotiation with the seller in full visibility.
5. Manage re-trade risk. Clean rent roll, audited statements, complete lease abstracts, and condition/environmental clearance keep post-LOI diligence short and clean.
Who this is for
Institutional and family-office owners of Bay Area commercial real estate — multifamily, office, R&D/flex, industrial, or mixed-use — considering a disposition above $10M.
When I am not the right broker
Below roughly $10M, owner-user properties, and pure leasing assignments are outside this practice; I will refer you to the right specialist.
Frequently asked questions
How do I sell a $10M+ commercial property in the Bay Area?
Through a disciplined disposition process: underwrite to defensible truth, price a defensible range, target the right buyer pool by asset type, run a confidential and transparent process, and prepare diligence cleanly. Start with a confidential read on your asset's buyer pool and pricing window.
Should I sell, recapitalize, or hold?
It is arithmetic: size the true refinancing gap, price any rescue capital, and compare a leveraged hold to an orderly sale on your timeline. The debt-maturity framework at /insights/ walks through the decision.
How do I choose a disposition broker?
Look for direct principal involvement, defensible underwriting, a real institutional buyer rolodex, conflict-free alignment, and a disciplined confidential process — not the highest pitched price or the lowest commission.
What is the minimum engagement?
Typically $10 million and above.
This page describes an advisory service and general process; it is not investment, legal, or tax advice, and not an offer of brokerage services with respect to any specific property.